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Marketing Health Check

Managing a business entirely on your own is challenging, if not, impossible.
 

Have you said any of the following in the last 12-months?

Lack of Visibility

  • "We're not reaching enough people"

  • "Our brand seems invisible compared to our competitors."

 

Unclear Target Audience

  • "We're not sure who our ideal customers are."

  • "We're having trouble connecting with the right people."

 

Low Sales or Conversion Rates

  • "Our sales are stagnant."

  • "We're not seeing enough return on our marketing investment."

 

Ineffective Marketing Strategies

  • "Our marketing efforts aren't working,"

  • "We're not sure which marketing channels to focus on."

 

Digital Presence Issues

  • "Our website isn't generating enough leads,"

  • "We're struggling with social media engagement."

 

Competitive Pressure

  • "We're falling behind our competitors."

  • "We need to step up our marketing game."

 

Limited Resources

  • "We don't have the time to focus on marketing."

  • "We can't afford to hire a full-time marketing team."

 

Desire for Growth

  • "We want to expand our customer base,"

  • "We're looking for ways to scale our business."

If any these statements apply to you, take action before it impacts the long-term health of your business.

Desert Road

"When urgency is paramount, you need more than just advice – you need effective solutions. With decades of expertise in marketing and sales, we've honed our methods to swiftly identify and address your business's marketing challenges, all while minimizing disruption.

 

Prioritization is Key!

 

Using our streamlined approach, we zero in on the core issues contributing to 80% of your marketing and sales hurdles. By tackling these critical areas head-on, we guarantee immediate and significant enhancements to your revenue streams.

 

But our assistance doesn't end there. We extend beyond quick fixes, furnishing you with comprehensive strategic plans for a sustainable and thriving future. With our guidance, you'll not only conquer immediate obstacles but also set the stage for enduring success.

 

Our goal is to equip you with the confidence and insight needed to navigate the marketing and sales landscape with ease. Together, we'll navigate challenges and emerge even stronger."

Image of Justin M. Dovidio, MBA, CEO of RoadmapMetrics, Inc. providing business management consulting & software development

Justin Dovidio, MBA

CEO RoadmapMetrics, Inc.

Our Approach

We tailor timeline & effort according to client needs and availability.
Total Project Durations: 3
-week, 4-week, and 6-week options available.

Phase 1: Assess current state, define hypotheses, understand impact problem/resolution.

  • Gather baseline data on current marketing and sales performance.

  • Conduct short survey to gather insights from stakeholders.

  • Collect marketing materials, sales data, and relevant documents.

  • Review and clarify business and project objectives.

  • Interview key stakeholders to understand marketing and sales operations and processes.

  • Analyze internal data: historical sales figures, marketing campaigns, customer feedback.

  • Review industry benchmarks and best practices.

  • Develop hypotheses and conduct data analysis.

  • Check in with client for feedback.

 

Phase 2: Key findings & implications, strategy recommendations, and implementation of solutions and process improvements.

  • Identify key findings and their implications for marketing and sales operations.

  • Develop recommendations for improving marketing strategies and sales processes.

  • Test impact of proposed changes through scenario analysis.

  • Gather evidence to support or modify marketing and sales strategies.

  • Revise recommendations based on internal feedback and constraints.

  • Work with business owner to refine new strategies.

  • Develop implementation plan for marketing and sales improvements.

  • Iterate on changes based on feedback and resource availability.

  • Implement changes to marketing strategies, sales processes, and IT systems.

  • Provide key metrics for ongoing management and monitoring of marketing and sales performance.

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